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Jill Ebstein has over 20 years of experience in marketing and business development.  She has consulted for numerous companies, large and small, public and private and has also held a variety of positions at blue chip companies including Hewlett Packard and Citicorp.  Ms. Ebstein holds a B.S. in biology and English from Washington University and an M.B.A. in Marketing and Health Care from the Wharton School.  She has strong industry knowledge in health care and services and a proven track record in strategic planning and partnership development.  She is also a prolific writer.  She currently serves on the board of Wharton’s Health Care Alumni Association.

Curriculum Vitae


Founder and President, Sized Right Marketing (,  Newton, MA 2000

Performs concept testing, win/loss analysis, start-up support, business realignment / planning, partnership development and marketing communications.

  • Particular expertise in the healthcare and services industry.

Director of Business Development, SafeScience, Boston, MA 1999 – 2000

  • Developed strategic framework to assess new market opportunities.
  • Managed cross-functional team in development of new product line.
  • Initiated and managed strategic alliances to round out product line.
  • Designed and executed launch plan including advertising and promotions, channel preparation and market leadership support.

Marketing Director, Hologic,  Bedford, MA 1998

Initiated and managed development of strategic plan to reinvigorate a halted business. Designed customer communication program as part of repositioning effort.

  • Launched first-ever customer upgrade program resulting in over $2 Million revenue in year one.
  • Managed market adoption study for new emerging technology.

Hewlett Packard Company, Medical Products Group,  Andover, MA 1987 - 1998

Professional Services Business Manager,1998

  • Focused team on core business opportunity in a $400 million services market.

Alliance Development Manager, 1997

  • Led consortium of companies to promote and jointly sell Office of the Future.
  • Recruited device and services partners for clinical systems integration.

Business Development Manager, 1994 - 1996

  • Transformed V.P.’s $1.9 billion growth vision into concrete business plan.
  • Using Customer Visit Center, repositioned MPG as broader solution
  • Led prototyping of software tool to demonstrate medical information access via web.

Sales Development Manager, Services Business, 1990 - 1994

  • Created telesales program for services business, resulting in $2 million revenue in first year.
  • Managed key marketing activities including assignment of sales quota, orchestration of customer visits, sales force training, and product repositioning.       

 Product Manager, 1987 - 1989

  • Managed recruitment, migration, and market introduction of new VARS for health care information systems business.

CitiCorp,  New York, NY

Health Care Market Manager, 1986 - 1987  

  • Managed Citicorp's effort to enter health care industry.  Led team in evaluation of multiple opportunities and presented findings to senior management.  Achieved next-stage go-ahead.

Grant Thornton, New York, NY

Senior Consultant, 1983 - 1986           

  • Assisted small companies with new business start-ups. Performed market studies, prepared business plans, and worked with investment banks to secure capital.
  • Conducted anti-dumping investigations for U.S. Department of Commerce.

Massachusetts General Hospital, Boston, MA

Systems Analyst, 1979 - 1981

  • Supported business managers in planning MGH's Wang and Community Health Centers



Client Listing Available Upon Request