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Jill Ebstein has over 20 years of experience in marketing and business development.  She has consulted for numerous companies, large and small, public and private and has also held a variety of positions at blue chip companies including Hewlett Packard and Citicorp.  Ms. Ebstein holds a B.S. in biology and English from Washington University and an M.B.A. in Marketing and Health Care from the Wharton School.  She has strong industry knowledge in health care and services and a proven track record in strategic planning and partnership development.  She is also a prolific writer.  She currently serves on the board of Wharton’s Health Care Alumni Association.

Curriculum Vitae


PROFESSIONAL EXPERIENCE

Founder and President, Sized Right Marketing (sizedrightmktg.com),  Newton, MA 2000

Performs concept testing, win/loss analysis, start-up support, business realignment / planning, partnership development and marketing communications.

  • Particular expertise in the healthcare and services industry.

Director of Business Development, SafeScience, Boston, MA 1999 – 2000

  • Developed strategic framework to assess new market opportunities.
  • Managed cross-functional team in development of new product line.
  • Initiated and managed strategic alliances to round out product line.
  • Designed and executed launch plan including advertising and promotions, channel preparation and market leadership support.

Marketing Director, Hologic,  Bedford, MA 1998

Initiated and managed development of strategic plan to reinvigorate a halted business. Designed customer communication program as part of repositioning effort.

  • Launched first-ever customer upgrade program resulting in over $2 Million revenue in year one.
  • Managed market adoption study for new emerging technology.

Hewlett Packard Company, Medical Products Group,  Andover, MA 1987 - 1998

Professional Services Business Manager,1998

  • Focused team on core business opportunity in a $400 million services market.

Alliance Development Manager, 1997

  • Led consortium of companies to promote and jointly sell Office of the Future.
  • Recruited device and services partners for clinical systems integration.

 
Business Development Manager, 1994 - 1996

  • Transformed V.P.’s $1.9 billion growth vision into concrete business plan.
  • Using Customer Visit Center, repositioned MPG as broader solution
    provider.
  • Led prototyping of software tool to demonstrate medical information access via web.

Sales Development Manager, Services Business, 1990 - 1994

  • Created telesales program for services business, resulting in $2 million revenue in first year.
  • Managed key marketing activities including assignment of sales quota, orchestration of customer visits, sales force training, and product repositioning.       

 Product Manager, 1987 - 1989

  • Managed recruitment, migration, and market introduction of new VARS for health care information systems business.

CitiCorp,  New York, NY


Health Care Market Manager, 1986 - 1987  

  • Managed Citicorp's effort to enter health care industry.  Led team in evaluation of multiple opportunities and presented findings to senior management.  Achieved next-stage go-ahead.

Grant Thornton, New York, NY

Senior Consultant, 1983 - 1986           

  • Assisted small companies with new business start-ups. Performed market studies, prepared business plans, and worked with investment banks to secure capital.
  • Conducted anti-dumping investigations for U.S. Department of Commerce.

          
Massachusetts General Hospital, Boston, MA

                                      
Systems Analyst, 1979 - 1981

  • Supported business managers in planning MGH's Wang and Community Health Centers

EDUCATION



 

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